WATCHMEN
in PlayStation Home

On February 23rd, 2009, Paramount Pictures International held the first ever filmmaker Q&A to take place in the groundbreaking new virtual world PlayStation Home, promoting the international release of WATCHMEN.

An audience of ten guests made up of journalists, bloggers and fans from around the world were given a unique opportunity to put questions to WATCHMEN director Zack Snyder and the graphic novel's artist Dave Gibbons as part of this ambitious invitation-only event.

The event was streamed live across the Internet, commencing a comprehensive WATCHMEN webcast which included integrated film footage and a post event edit with coverage of the red carpet at the UK premiere in London's Leicester Square.

The Q&A formed part of a broader initiative promoting WATCHMEN within PlayStation Home. This comprised opportunities to watch exclusive footage in Home's cinema and to choose from a variety of WATCHMEN virtual merchandise including character costumes of Nite Owl and Rorschach, t-shirts and even your very own Doomsday clock, from the Home store.

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Agency: Picture Production Company
Client: Paramount Pictures International

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