G.I. JOE: "Combat Experience"
Augmented Reality

G.I. JOE: THE RISE OF COBRA special edition two-disc DVD and Blu-ray packages featured augmented reality technology that allowed owners to participate in an exclusive 3D holographic G.I. Joe combat experience, utilizing their webcams and a special website.

Fans were able to choose between Snake Eyes and Storm Shadow, two of the most popular G.I. Joe and COBRA characters, and battle against their enemies one-on-one in an immersive 3D video game.


Agency: Picture Production Company
Client: Paramount Pictures International