Annie Ok is Associate Partner, Glass Eye NYC. She is specialized in innovative marketing strategy utilizing creative content, cultural insight, qualitative/quantitative intelligence, digital/social platforms, and emerging technology to produce compelling experiences across multiple media channels.

She worked on campaigns for NBC, Showtime, Warner Bros, Paramount Pictures, Alcon Entertainment, 20th Century Fox, Universal Pictures, Ridley Scott Associates, Syfy, MTV, Sony Computer Entertainment, and Nokia.

Led groundbreaking motion poster activations for major entertainment brands at Comic-Con, South by Southwest, VidCon, TCA Press Tour, and NYC's Times Square, with Glass Eye's Green Eye platform.

Led social media strategy on the Watchmen transmedia campaign which was recognized as a Webby Awards Official Honoree.

Initiated the world's first augmented reality application for a movie campaign for Star Trek. Helped set a precedent for markerless AR using facial tracking for Transformers Revenge of the Fallen, and another for incorporating gesture recognition to control the UI for Iron Man 2's AR.

Worked on the first ever film campaign and live Q&A in Sony PlayStation Home for Watchmen, then Star Trek, with numerous blockbusters to follow.

Interactive campaigns include Ghost in the Shell, Twin Peaks, I'm Dying Up Here, Heroes Reborn, 300, Springsteen & I, Cloud Atlas, Super 8, True Grit, Iron Man, Star Trek, Avatar, Mission Impossible, Scott Pilgrim, Kick-Ass, Transformers, GI Joe, Wolverine, Chronicle, The Last Airbender, Lost Planet, and Watchmen.

Other projects include the Mattel Digital Network, MTV's virtual Lower East Side, and Brian Eno's 77 Million Paintings exhibition.



Ok was former Technology Evangelist to MTV Networks for their virtual worlds initiative.

Guest Critic at Parsons The New School for Design's LittleBigPlanet Collab game design course and Massachusetts Institute of Technology/Parsons' Machinima Collab game design and filmmaking course.

Judge, panelist, and presenter at the Academy of Machinima Arts and Sciences' Machinima Film Festival.

Worked with Stanford University and the Web History Center on the Preserving Virtual Worlds project, part of the Library of Congress Digital Preservation Program.

Collaborated with artist Doug Aitken for his loaded 5x ada'web project for the 1997 Whitney Biennial at The Whitney Museum of American Art in New York and New Sexual City installation for the 2006 Guangzhou Triennial at the Guangdong Museum of Art in China

Created limited edition hand-made exhibition books for Alleged Press and Purple Institute.

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